I certainly believe that YouTube, the most popular
video-sharing service at the moment, is a source of empowerment for ordinary people
that start posting videos at a young age out of their pure interests in
'broadcasting themselves' and sharing their unique content to the public. If
unexpectedly views accumulate, an excessive amount of likes are collected, and
many positive comments are received, a huge rush of self-determination is
experienced that will enable them to continue to represent their interests,
acting on their own authority. The small percentage that become YouTube famous
for the most part did not have intentions of becoming 'stars' and globally
well-known. Therefore once hitting that victorious and thriving mark, they are
in a state of amazement, disbelief, and shock, in which boosts their
self-esteem and self-worth to continue, as a result energizing them. Dug within
their videos are deep roots of themselves and their interests, and as a result
they attract certain audiences that encompass similar passions; the birth of a
new community is present, and with much support from YouTube, simply empowers
the current 'stars'.
Despite the presence of hateful comments, there are many
loved ones, which is a vital driving factor for the YouTuber to upload and
continue to expand. Consequently, appreciation is shown in the eyes of the
stars to their subscribers and YouTube 'family'; a strong connection is
existent between the audience and the YouTuber, in which again emancipates the
ordinary person behind the camera. Resultantly, tours arise, merch is created
for the subscribers to purchase, and fandoms are formed. This continuously
energizes the YouTuber from within and motivates them to continue their journey
of success. Some YouTubers, who start a channel due to their hunger for fame and money wind up being unsuccessful as there is no connection being drawn with their audience, causing their channel to shut down with failure.
Roman Atwood, a YouTuber that creates daily vlogs, in which he
records his daily life and exposes it to the YouTube world and the public to
watch, communicates very much with his subscribers and brings out positivity to YouTube as a whole through his captivating talks and advice. His success was astounding; as the number of subscribers started from 10,000 and rose to 10,000,000
in a matter of years, he was very touched to see such large amount of people
watching and enjoying his content. His audience is continuously expanding with
no limits, which is a great source of empowerment for him and his family, and
in no way shape or form he is being exploited.
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