As William Lion Phelps articulated
in his "The Pleasure of Books" speech: "Books are for use, not
for show". Since this extracted phrase and entire political speech is voiced
through a radio, it is addressed to human beings of all age and circumstances, particularly
those who are unable to access media as well as young teenagers. Considering
that this speech was delivered in the old-time radio era, specifically in 1933,
radios were greatly used by families, especially during the mornings while
eating breakfast. Through this strategic means of communication, Phelps
persuades the listeners to pursue the hobby of reading and to own books as
opposed to only collecting or borrowing them. In reference to the title, the
main theme explored is the essence of pleasure that books deliver when reading
them, as the author is specifically appealing to the sense of gratifications
that human beings desire, which is a method of persuasion to initiate this
spark of interest. In order for Phelps to voice this message, he uses a range
of literary devices, primarily similes, diction, as well as the inclusion of a
variety of structural and literary features.
Through the strategic implementation
of analogies in the means of similes, the author is able to invigorate the
image of a borrowed book as well as the impact of owning books as against to
borrowing them. William Phelps powerfully begins his speech with a striking
introduction to immediately connect with the audience as a whole: "The
habit of reading is one of the greatest resources of mankind". This is enhanced with the use of a simile,
comparing a borrowed book to "a guest in the house" to enliven the
negative portrayal of a borrowed book and appeal to the sense of ownership as
one can never have enough freedom to use it to their liking and that a formal
barrier will be present to confine any sense of ease and casualness. This
appeal to the sense of ownership is further developed with the use of an
additional simile when comparing the marking of favorite passages in an owned
book to "visiting a forest where [one] blazed a trail". This
implantation of imagery in conjunction with a simile stimulates an immediate effect
on the audience as it attempts to persuade through appealing to pathos and nature.
Furthermore, the appeal to pathos is applied to passionately persuade the
listeners that owning a book will trigger a personal emotional connection to
occur that will forever be embedded in one's memory.
Through pathos, the author implants
diction to emotionally persuade and appeal to the audience's sentiments of
gaining friends through the reading of books. Phelps states: "But
book-friends have this advantage over living friends; you can enjoy the most
truly aristocratic society in the world whenever you want it". This
statement specifically targets teenagers who are facing discrimination or
hatred from society and as a result through Phelps's argument on book-friends
being better than living friends, the young listeners would be attracted to the
idea of reading books. Moreover, the author includes: "The best of mural
decorations is books; they are more varied in color and appearance than any
wallpaper, they are more attractive in design, and they have the prime
advantage of being separate personalities, so that if you sit alone in the room
in the firelight, you are surrounded with intimate friends". By targeting
young listeners, through the application of imagery and diction, Phelps is able
to design a clear image in their minds of a colorful bookshelf with a fireplace
that when one sits to read the books, are surrounded by friends. Phelps's
selection of words combined have an immediate effect on the young teenagers to
envision a perfect quiet space, away from the disruptions of society and the
world.
In addition to the author's
inclusion of similes, diction, and imagery, the enclosure of particular
structural and literary features is filtered through. This
initially includes the author's construction of an experienced and reliable
character, as a professor of English at Yale University, to appeal to ethos,
which initiates an instant outcome on the audience to trust the author's words,
causing to alter their standpoint on books and persuade them not only
collect, but read. Furthermore syntax was
embedded in the first paragraph when the author speeches: "You must
see that it sustains no damage; it must not suffer while under your roof. You
cannot leave it carelessly, you cannot mark it, you cannot turn down the pages,
you cannot use it familiarly". The
formation of short, abrupt sentences leads to the presence of pauses while articulating
the speech that adds drama or suspense in the point of view of the listeners,
instigating their attention. Moreover, the author's constant repetition of
"you" indicates the use of second person singular to speak directly
to the listeners and revolve the speech around them. This once again is
successfully in acquiring their devotion. Moreover the repetition of "must"
in the first sentence and "cannot" in the second sentence put
emphasis on the concept of having to be overprotective if using a borrowed
book, as it requires much maintenance. As a result, Phelps convinces that one
should own books in order to break the barrier of formality that is faced while
using a borrowed book. Lastly dialogue is planted in the third paragraph
through the author when he speaks: "Most of my indoor life is spent
in a room containing six thousand books; and I have a stock answer to the
invariable question that comes from strangers. "Have you read all of these
books?" "Some of them twice." This reply is both true and unexpected."
Once again, the author firms his position as an experienced literary author
through the use of dialogue between him and a stranger by implementing a
question to answer their doubts of owning many books. Consequently, in the
standpoint of the listeners, this is a source of encouragement that could
possibly trigger their curiosity and passion for books.
To conclude, William Lion Phelps's
presentation of his political speech, "The Pleasure of Books", was
aimed to impact all human beings, mainly young teenagers, to plant a seed of
love for books. With the purpose of persuading through the use of the appeal of
pathos and a range of literary and structural devices, his writing and wording
style placed an ardent, encouraging, affirming, and intense tone, thus situating
the audience with an inspired, optimistic, and curious mood. His message
however was not spread to everyone, including the Nazi Germany, and lead to the
burning of books that withheld any "ungerman" ideas.
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