Monday, November 28, 2016

Do you think that advertisers have a moral duty to avoid stereotyping people?

Current advertisements take sharp turns for the worse as their source of persuasion for appealing to their global target audience has no pure intentions of educating or informing, but to persuade. These advertisements tend to contain stereotypical components, which refer to the oversimplified creation of generalizations made to a particular group of people, thus forming labels of in-groups and out-groups, also known as social categorization. Discrimination of certain groups and the impartiality of other groups would hence take place. Moreover, this leads to the degradation of cultural and traditional values of particular racial or religious groups, as well as the instinctive creation of oversimplified false assumptions. Therefore, through constant daily exposure of such advertisements within newspapers, magazines, television, billboards, and online sources that portray stereotypical thinking, viewers, listeners, and readers would then comprehend the presented conventional message as the most 'correct' or most socially accepted mind-set. Therefore there are definite ethical values that need to come into consideration when creating advertisements. Hence advertisers do have a moral duty of avoiding stereotyping people, as it is their responsibility to send a positive message to global viewers through their advertisements to avoid stereotyping and any other negative outlooks within society. It isn’t worth creating disaster within our small world in order to successfully sell a product. This could be easily done through the use of positive persuasion techniques rather than the negative.



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