Recreational Drones

Advertising Pitch

Within the pitch presentation, five main appeals were approached; these include the bandwagon appeal, rational appeal, need for affiliation, need to achieve, and need for aesthetic sensations. They effectively display the fascination of the recreational drone and its positive consequences to attract the target audience, those are the parents that are investing in the recreational drone, and the teenagers that are using the drone. The bandwagon appeal would be managed to add popularity to the drone by featuring a professional camera operator and his son/daughter using the drone, while demonstrating that there is potential for the son/daughter to acquire such skill and interest as the dad while having a great time and capturing memories. This drone is targeted to be initially used for fun, and can then progress to become a hobby, and then could possibly become a profession. Therefore parents and their children wouldn’t want to miss out on this fun and educational experience. Furthermore, exposing the drone's competitors, the go-pro and regular cameras, gives rise to the drone's identity and would therefore show that why would one use a regular camera when you can remotely-control a flying aircraft with a high-quality camera that can capture the beauty of nature and our surroundings while being on ground. Secondly, through the approach of ration, emphasis on the drone's wide range of extraordinary features that include its fast flight speed, lightness, HD camera quality, and remarkable stability, would attract the target audience. Thirdly, the need for affiliation will be approached by suggesting that hobby groups and flying clubs can form within these suburban neighborhoods in New Zealand trigger friendships, and plugging those teenagers into a group is a great way for them to meet other people passionate about flying, while learning how to fly, new techniques, service, and maintaining their aircraft. Fourthly, there would be the need to achieve within the advertising of the drone by giving the teenagers needs to produce high-quality as a result of using such innovative and professional device.  Finally, the need for aesthetic sensations will be focused on by featuring the wonderful views of suburban New Zealand, to grab the attention of young viewers and their parents with the beautiful scenery captured by the drone.  

Three specific persuasive techniques used were Repetition, New, and Rhetorical questions. Repetition will simply cause for the teenagers watching YouTube videos to be continuously bombarded with the drone's advertisement that will result in their interest in purchasing the drone. The second persuasive technique approached is "New"; it is effectively used to show that our product isn’t like any other regular camera or go-pro. It is a new and innovative product that can capture beautiful views from the perspective of a bird, while remotely controlling the aircraft from ground. Rhetorical questions is the third technique approached within the advertisement to impact the teenagers to agree with the speaker within the commercial in regards to answering the obvious questions of wanting to have fun and capture stunning videos. These were believed to be effective as they demonstrated within the advertising video that the drone is new, fun, and simple, and not like any recreational device.

Being aware that our product is based on recreation, this influenced the target audience to be mainly based on teenagers that need entertainment in their lives and are lacking outdoor activity. In addition, since the context included to be in Suburban New Zealand, this provided the approach of placing a camera on the drone to capture beautiful views while practicing outdoor activities. This awareness influenced the overall approach to this activity to be based on exciting the target audience with the extraordinary features of the drone and its aesthetic production of the wonderful views, as this would attract the target audience the most, living within the suburban context.

In regards to the content, more attention should’ve been given to the specific features of the drone, as they were only briefly listed off, without mentioning attractive specifications that could top off the advertisement of the recreational drone. This includes small details. In addition, in terms of preparation, more time should’ve been spent practicing with the group members as a whole, rather than separately practicing and then presenting each part distinctively. As a result, the presentation lacked flow.